Abstract
Small and medium enterprises (SMEs) play an important role in the business as well economy of the country. Success has been always the goal of a person who is engaging into a business may it be small, medium or large-scale enterprise. Success of these SMEs would produce not only growth of the economy but most specifically will result into change of the economic status of the business owners. This research was conducted to assess the success quotient ratings of small and medium enterprise owners (SME’s) in Lingayen, Pangasinan which can predict the if the business will succeed or not in the future. This study aimed to contribute to knowledge about business success according on how the owner manage its business not solely based on financial indicators. A questionnaire, which was adopted from Small Business Association of California, are given and answered by the business owners. Results show that 49 out of 50 are said to have 50-74 points which means that they are possibly headed but a long-term success provided that the business owners improve their management skills and focus on marketing efforts. Only one business got an excellent score which means it just needs to maintain what it is doing in its operations. The results were also communicated to business owners so that they know what to improve and guide them to run their business to reach success. The researchers recommend to strengthen their marketing efforts especially with the changing demographics of consumers comprising of millennials and Gen Zs who have different buying behaviours.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.