Abstract
Instructional Materials (IM) has a significant role in education for quality services in management and tourism industry. This is due to the improvement of educational and instructional material systems as primary to countries’ global preparation for instructional-based teaching.
Instructional-based teaching materials are of utmost importance both for teachers, students and to the higher education institution wherein it provides the core objective in delivering instruction which is the lifeblood of the academic programs. The utilization and frequent practice of the instructional-based teaching materials for quality services management of each teacher manifests impressive competence in producing skilled individuals.
This study aimed to develop instructional materials in Quality Services Management in Hospitality and Tourism Industry in Region 1. The study made used of the descriptive development approach. Based on the findings there are no available instructional materials in quality services management in hospitality and tourism industry. The evaluators find the urgency of instructional material very urgent (WM=3.00). The evaluators find the content, format (AWM=4.00), illustrations (AWM=3.96), design and layout (AWM=4.00), paper and binding (AWM+3.88), size and weight (4.00) and the presentation and organization are very satisfactory (AWM=3.95). Overall, the accuracy and up-to-datedness of information of the manual has no errors. (AWM=4.00).
Therefore, the researcher highly recommends the use of instructional manual and the schools must invest instructional materials to be used in the teaching of quality services management in hospitality and tourism industry.
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