Factors Affecting Purchase Intention for Nipa Products


nipa industry
nipa palm food products
online purchase intention
purchase intention

How to Cite

Estira, K. L. (2022). Factors Affecting Purchase Intention for Nipa Products . Southeast Asian Journal of Science and Technology, 7(1), 1-10. Retrieved from https://sajst.org/online/index.php/sajst/article/view/258


Various products can be derived from Nipa (Nypa fruticans). Its leaves can be used for thatching a house while other parts can be turned into food. The Municipality of Lingayen benefits from the abundance of Nipa. The local Nipa industry in the municipality has provided people with livelihood over the years, however, not much growth has been seen as it has not been developed extensively. The ubiquity of digital selling platforms opens opportunities for local Nipa businesses to expand their markets beyond their physical location. This study aims to help the local Nipa food product sellers by understanding the online purchase intention of Nipa consumers in the province of Pangasinan and determining which factors influence their purchase behavior. Based on the results, it was found that consumers are likely to purchase Nipa food products from online platforms, make a repeat purchase, and recommend to family and friends to purchase online. Further, perceived risk was rated as the most important factor influencing intention to purchase Nipa food products online Together with Perceived Ease of Use and Product and Company Attributes, these factors were found to influence online purchase intention the most.


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