Market Analysis on The Strategies for Bamboo Handicrafts in Roxas Boulevard, San Carlos City, Pangasinan

Abstract

This research aimed to study the effective strategies of bamboo handicrafts and to develop the problem encountered strategies. Bamboo is an environmentally friendly material, bamboo handicrafts such as: home decor, furniture, customized products, kitchenware, jewelry and etc. The respondents were customers consisted of three hundred seven individuals from registered bamboo handicraft business in Roxas Boulevard, San Carlos City. Collected data by survey questionnaire and interview. The instrument and statistical tools applied in the study to gather the required data, applying the statistical tools such as; Average weighted mean and frequency distribution. The respondents rated the factors that impact the 4P’s marketing mix strategies according to its effectiveness. These factors on consumer preferences vii in purchasing bamboo handicraft hold relatively lower frequencies, they emphasize the role of effective marketing strategies and the importance of convenience in shaping preferences. The data was analyzed by interpretation method. The study also interprets the significant relationships. Furthermore, the proposed recommendations to pursue market analysis on the strategies for bamboo handicraft based on the findings help as guided and enhance knowledge to develop the strategies.